Just thought I would write a little piece to why I decided to use the name Fortyz.
It all started way back in 2001 during grade 10 summer; yes 2001; when some friends of mine decided to rent room at a dive motel in our small home town to party in for the night. At this point in my life; I was just getting into partying; maybe a later start from others in high school but never the less its how the name surfaced. There were roughly about 20 kids all cramped into this small motel room. As the night went on, we continued to drink bottle after bottle of Colt 45’z and managed to pretty well Jamaican hot box the entire motel room. All in all; it was a solid night. These were and are the types of nights where the name Fortyz comes from. It’s the inspiration of staying young while still making grown up decisions as life furthers… MADE FOR THE YOUTH IN US ALL.
….and yes from time to time; you’ll still catch me rocking a bottle of OE.
Fortyz Apparel really didn’t start with a formal business plan; I had knowledge in business and marketing but rather than following the traditional model of starting a business plan, I just tried to apply plain common sense and research from the internet, you tube and any other possible way to figure things out as they came up. I’ve found that the best way of learning is by doing.
Fortyz all started with a simple idea I had many years ago in my college days; to create a clothing company based around the inspiration of staying young while still making grown up decisions as life furthers… … MADE FOR THE YOUTH IN US ALL.
Years passed with no movement until one day while working a shift online at Honda during the summer; I came up the idea for the 4F logo; it was clean cut and made sense. Fast forward two years when my ideas came to life at a local screen printing shop in Orillia; who printed our first 4 designs in batches of 12. After watching the screen printing process and researching over the internet; we decided to bite the $ bullet and purchase our very own screen printing equipment; the process is however; more difficult than expected but after months & months of trial and error; we have become confident in our craft and now produce all Fortyz Tees in-house; which keeps the overall street cost low for our local and online customers.
Over the last year, Fortyz has continued to build by working early mornings, late nights, and weekends; whether it’s been design ideas, screen set-ups, screen printing!, sales/promos, taking photos, screen printed size tags, stickers, freebies, facebook, contests, advertising and marketing ideas, editing photos, ordering supplies, picking tees and ink colours, setting up drop offs, drop offs, picking suppliers, expense tracking, feedback, brainstorming new ideas and now keeping up with our brand new online shop!
My idea of starting my own brand is no longer just an idea.
Made For The Youth In Us All
What brands of tees do you screen print on?
All Fortyz tees are printed on Alstyle 6oz. 100% cotton, double-needle bottom hem and sleeves. Shoulder-to-shoulder tape; Preshrunk to minimize shrinkage. Manufactured in Mexico and printed by Legit Screen Prints in Barrie, Ontario. We print custom screen printed size tags on the inside of all Fortyz tees for that legit quality.
How should I wash my Fortyz tees?
The best way to wash your tees is to turn them inside out and machine them in cold water. For the least shrinkage, dry on low or hang dry.
What type of printing process is used on your apparel?
All of our tees, tanks, long sleeves and hoodies are screen printed. We use plastisol inks for all our designs which come in a variety of colours.
Do you print your own shirts?
Yes, we do ALL our own screen prints in-house. Our screen printing company is called Legit Screen Prints in Barrie, Ontario. We can do custom screen prints for almost any company around. Any questions or inquiries; please email: firstname.lastname@example.org.
Who does all the designs for Fortyz?
All of our designs are done by Effigy Design in Orillia (www.effigydesign.ca) and by the Fortyz founder; Brian Nadon.